American Football fans might be pleased to know that the NFL has a new app landing on Android devices before the start of the 2014 season. Dubbed NFL Now, it's being marketed as a "personalized video service" that offers fans news, highlights, and analysis. Sadly, it doesn't sound like you'll be able to stream actual games through NFL Now (which can't be considered a shocker by any stretch of the imagination), but on the plus side, at least the service will be free when it does eventually launch.
The NFL is really pushing the customizable aspect of Now, saying that it will give users the ability to name their favorite team and their fantasy players to track them through the app. Users will also be able to like and dislike videos, and these ratings are apparently taken into account when deciding which content to present to individual users. While it seems live streaming won't be a feature, NFL does say that users will have access to the "deepest vault" of NFL on demand video, so maybe you'll be able to catch some of the league's classic games on your mobile device.
Specifically, this app will get you original NFL Now content, highlights, content that's produced by the various NFL clubs, and selection of content parsed from NFL.com and the NFL Network. You'll also get to watch certain live events, which includes press conferences and Hall of Fame inductions. If you're so inclined, you'll be able to pay a monthly fee to access NFL Now Plus, which entitles you to nondescript "premium content and features." With the NFL announcing Now a number of months before the start of the new season, there's a chance that it hasn't hammered out what this premium content will be.
Verizon is among the launch partners for NFL Now, with the company saying it will allow customers to stream NFL Now content through LTE Multicast. NFL Media is also partnering with Gillette, Yahoo, and Microsoft, with that last one being particularly important as it means that NFL Now content will be available on Xbox One at launch. There's plenty more to find out about NFL Now, so keep it here at Android Headlines - we'll let you know once NFL Media releases more concrete details about the streaming service.