Verizon’s Edge, AT&T’s Next, Sprint’s Easy Pay, and T-Mobile’s JUMP! programs in the U.S. are now being carried over to our Canadian brethren, at TELUS T-UP!, and now Rodgers Next. Let us get one thing perfectly straight up front – these carriers are in business to make money – not to give their customers a break on price. These plans are more for the convenience of customers that like to get a new phone every year, and somebody has to pay for that convenience and it is not going to be the carrier. It will normally cost you less money to stay on a traditional two-year contract and upgrade when you sign back up for another two-year stint.
Rogers put out the chart at the bottom of this page, and even it is deceiving in that this comparison shows the “Total cost of upgrade after one year (including device protection).” This comparison is fine if the person on the two-year contract wants to upgrade after only one year – of course, it is going to cost them more. However, what it does not show you is how much it would cost if you followed through on your two-year contract and then got a new device. You would still have your old device to sell – and you can get some pretty good cash for some two-year old flagship smartphones – or you could offer the device to a family member or friend so they can get an accompanying $20/month discount on their plan for bringing their own device.
The Rogers Next program does offer some discounts in other places, such as the “Rogers Device Protection Premium”, that is usually $11.99/month on a two-year plan. With the Rogers Next program, there are two monthly price tiers. The first plan calls for a fee of $24.99/month ($299.88 per year), which is the base price, or for $29.99/month ($359.88 per year) the “Rogers Device Protection Premium” is included – so for only $5 a month you get the protection plan.
In the end, all early upgrade programs are all about convenience for the techie junkie that needs that “hit” every year to keep them going. Ever since Canada’s implementation of their ‘Wireless Code of Conduct,’ that eliminated those nasty three-year contracts, the carriers have been looking for ways to recoup some of those lost revenues. Remember what I said in the first paragraph…that it is all about the money.
Let us know on our Google+ Page what you think about the early upgrade programs – are they something that you think you may take advantage of next time your contract is up for renewal?