It’s no secret, that John Legere is one of our favorite CEO’s. How many other CEO’s do you see out there bashing their competitors, or swearing like crazy during their press conference? He even crashed AT&T’s CES party, where Macklemore was performing. But that doesn’t mean much if you aren’t bringing in customers, which Legere is doing at T-Mobile. The carrier went from losing customers every quarter to gaining nearly a million each quarter last year, with Q4 adding 1.6 million new customers. And with Uncarrier 4.0, I’m expecting even more to jump over to Magenta.
Legere was interviewed by NPR recently, where he was asked about a ton of different things, including T-Mobile’s recent success, his profanity, Macklemore and even a possible Sprint merger. “We are either going to take over this whole industry, or these a**holes are going to change,” Legere stated. “The whole industry is going to shift and we will still be highly successful. And I don’t give a s**t if its either one of those things because we’re going to win and that’s a lot of fun.
John Legere ensured us that he is not crazy, even though many of us have suggested that he is indeed crazy. And that he knows exactly what he is doing and says his company needs the edge that his public persona has given him. “I just know that what I’ve got – myself, my leadership team, my company, my brand, my growth – is one of the biggest missing things in the industry,” Legere stated. “So if I was Masayoshi Son and I was interested in T-Mobile, I would say, you know, I got to – I like what they do.” When talking about the possible Sprint buyout.
It’s no doubt that John Legere is shaking up the industry, I mean AT&T is this close to getting rid of contracts. And all their competitors created their own version of JUMP shortly after T-Mobile announced theirs. So it’s obvious that T-Mobile is both shaking up the industry and gaining subscribers, which is a good thing.