Early this morning, the Arsenal Football Club and Chinese manufacturer Huawei announced a new deal that lasts until the end of the 2015-16 season. This new deal has two high-performing organizations that both have a global presence, together. Huawei is a somewhat-popular manufacturer, that does more than just smartphones and tablets. Huawei has a global presence, albeit rather small in some markets than others. While Arsenal FC is one of the biggest Football Clubs around. For those of us in the US, we're talking Soccer.
Arsenal's chief commercial officer, Tom Fox, stated "We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement."
This partnership between Huawei and Arsenal FC will see great global collaborations between both organizations. Arsenal's players and officials will be taking part in Huawei's communication and promotional activities around the world. But primarily in the UK. The executive vice president of Huawei Technologies UK, Mark Mithcinson said "Huawei is delighted to partner with Arsenal, one of the world's leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years."
As expected, this partnership does come with exclusive offers, content and brand presence during Arsenal matches. In addition to the Club's social media and digital platforms. Huawei will also have access to Arsenal's extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium. So both brands have lots of goodies planned as part of this partnership, which is always nice to see. Hopefully the digital content won't be exclusive to Huawei devices. But we'll have to wait and see on that one.