AH Tech Talk: Ferrari Designer To Release $189K Smart Bracelet

CES 2014 officially opens the show floor next Tuesday, although press coverage will begin tonight with an NVIDIA event. New wearable technology devices will be front-and-center this year in Las Vegas. Most of these wearable devices will cost somewhere in the range of $200-300, but we've got one for you that is completely off the charts.

Miami-based tech company Christophe & Co has announced a new smart bracelet that will really only be accessible to the ultra-wealthy, as first reported by Re/code. The bracelet is designed to let wearers into high-end night clubs like the Kee Club in Hong Kong, the Home House in London, or the Monte Carlo Beach Club in Abu Dhabi. These are all nightclubs that, I'll be honest, I have never heard of. I must not run in the right circles. Anyways, the bracelet uses Bluetooh or NFC to get you in to the club, and it will even let you order drinks with it. There's also a concierge or "lifestyle manager" that is available just by pressing a button on the device. This lifestyle manager is available 24 hours a day, 7 days a week for whatever you need. This all assumes that your life is one that will get you into these clubs and one that need another human to manage it. So.

Christophe & Co has a partnership with Pininfarina, which is a name you'll recognize if you're a fan of luxury automobiles. Pininfarina has been designing Ferraris since the 1950s. This new smart bracelet will cost you almost as much as a new Ferrari will.

The bracelet will be available in three different versions, if all goes as planned. The least expensive model will be $70,000. The top-end device is the one that will go for $189,000. All of the versions will be modular, allowing wearers to upgrade parts and add new features as the company makes them available. The add-ons in the works right now include using the bracelet as a virtual wallet and keys for your car or home, as well as controlling your smart home using hand/arm gestures. There are no images of the device yet, and Christophe & Co is still funding the project so the device may never actually be released. Heart breaking, we know.

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Jeremiah Nelson

Staff Writer / Podcast Host
Jeremiah Nelson has loved Android since the OG Moto DROID. He spends his free time listening to metal and flashing new ROMs.