Samsung seems to be popping up everywhere as they continue to spread their company’s footprint across the globe. It was only six months ago that they opened up their SERI (Samsung Electronics Research Institute) in Finland of all places – it wasn’t bad enough that they outsold hometown favorite, Nokia, but then they moved in on their turf. It now looks like its Canada’s turn to enjoy a little Samsung “loving,” as they recently announced that they would open their first Canadian Research and Development Centre in Vancouver, British Columbia. This new facility will focus strictly on Samsung’s Enterprise Security Solutions. President and CEO Canada, HT Kim said:
“Our new Canadian Samsung R&D facility is creating jobs in British Columbia, a hub for technology innovation. With a skilled Canadian talent base to draw from, the team will help Samsung continue to lead the industry – both at home and abroad – by driving product innovation.”
One could translate that to read, “All current and former BlackBerry employees, please feel free to apply for a job with us.” One might wonder why Samsung would want to tap into the pool of BlackBerry talent, but Samsung knows that as the smartphone market becomes more and more saturated, the two areas left to focus on expansion are the billions of potential customers in the emerging nations and the business enterprise market. BlackBerry was so instilled with security and the trust of businesses, and Samsung really wants to tap into that market – what better way to “tap” than with former BlackBerry employees and their knowledge.
You must also remember that, unlike BlackBerry, that sold only phones, Samsung also sells laptops, tablets, servers, and many other mobile and stationary equipment that businesses use. If Samsung can open a crack in that elusive enterprise door and get their foot in, Samsung may see long-term growth in the enterprise field.
Right now there are about 60 “skilled software engineers, designers, and operations staff,” working in the Canadian facility, but Samsung expects that number to grow as does Samsung’s Enterprise Security Solutions. As usual, Canada is grateful for the business growth in their country and this was emphasized when Christy Clark, Premier of British Columbia said:
“We welcome Samsung’s investment in B.C., and interest in Vancouver. Companies like Samsung are investing here because they recognize the advantages. A highly-educated talent pool, competitive tax policies, a business-friendly climate and AAA credit rating speak for themselves.”
Let us know in the comments or on Google+ if you think this is a good move for Samsung to grab some of those Business Enterprise customers that they so covet.