Since Google now owns Motorola, there’s the expectation that the two companies work together to come up with Motorola’s devices. According to Motorola CEO Dennis Woodside, that belief isn’t necessarily true. In a Google Hangout interview with Marques Brownlee, Woodside pointed out that though Google provides financial support for Motorola, the company comes up with devices – such as the popular Moto X – all by itself. In essence, he says, Google is more like an investor, leaving Motorola free to pursue its own ideas without much in the way of orders from the big G.
If that’s true, then it appears to be working out quite swimmingly. The company has been gaining a lot of positive attention recently, though Google’s financial backing means that releasing a slew of extremely successful devices is no longer necessary. Instead, Motorola can focus on a few devices at a time, putting in the effort to make sure that each will be worth consumers’ money.
It’s an enviable position Motorola finds itself in. With financial support from one of the biggest companies in the world, Motorola is able to look at the long-term instead of worrying about success in the short-term. Obviously Motorola still needs to make money, but it isn’t in the do or die situation it might be in if it didn’t have the backing of Google. If the success of the Moto X is anything to go on, we doubt this arrangement will be changing anytime soon.
Of course, that isn’t to say that Motorola and Google won’t collaborate on devices in the future. It seems like almost a given that Google will eventually have Motorola produce a Nexus device, and looking at phones like the Moto X, a Motorola-crafted Nexus smartphone would probably be welcomed by many consumers. One thing’s for sure: if Google lets Motorola keep its creative freedom, great things will probably happen. Brownlee’s full interview Woodside is up now on YouTube, so if you’ve got 40 minutes to spare, give it a watch – the two cover a lot of ground, which makes for a very interesting interview. Do you think Google’s plan to let Motorola have free reign with its devices is working out? Let us know in the comments section below!