Altek Launches Smartphone-attachable Lens-style Camera – ‘Cubic’

December 26, 2013 - Written By Syed Sofian Rabbani

Lens style cameras – which would be attachable to a smartphone or tablet – are the new niche segment in our technology world. We first saw the device launched by Sony during their IFA Press Conference in September 2013, when the Japanese manufacturer had launched the Cybershot QX10 lens-style camera. Following on its heels, we now have news that Altek – a Taiwanese digital camera and imaging products manufacturer – has announced the launch of their ‘Cubic’ lens-style digital camera.

The device is being own-branded by Altek and will retail immediately in Taiwan for NT $2980 (that’s approximately ~$100). The Altek Cubic packs a 1/2.3 inch 13 mega pixel (MP) CMOS sensor capable of 3X Optical Zoom and supports near field communications (NFC) and Wi-Fi for connectivity to a smartphone or tablet device. The Cubic is a compact device with dimensions of 52.5 (W) by 45 (H) by 26 (D) mm and is a light weight, measuring a meagre 65g.  The Altek Cubik also has a built-in xenon flash (something the Sony Cybershot QX10 lacks), as well as a MicroSD slot for storage.


The Taiwanese imaging devices maker has priced the product to return a margin of approximately 10% which is much higher when compared to the industry standard of 5% – 6% for digital cameras. Company President Alex Hsia has stated that the company manufactures digital camera and imaging solutions (including software solutions) for mobile devices and OEMs – with the exception of Apple and Samsung. He further states that the company expects for products like the Altek Cubic to account for around 30% of the company’s revenues next year.

There is no clarity as of yet whether the Altek Cubic would ever be available to the western world – or whether it would even be launched outside of Taiwan. The exciting prospect though is the fact that other OEMs have started to look at lens-style cameras as a viable business option; which implies that we could see cheaper and better options being made available to us pretty soon. Would you ever buy a lens-style camera to pair up with your Android phone or tablet? Let us know in the comments below.