Chinese smartphone maker Xiaomi has been crossing one milestone after another at breakneck speed. In the second quarter of this year, Xiaomi overtook Apple in smartphone market share in china. After this feat it has been breaking sales record one after another and seems to set a new trend for innovative flash sales. The recent news is that Xiaomi managed to sell 150,000 Mi3 handsets under just 10 minutes – through a chat app.
Xiaomi had partnered with WeChat to allow customers to complete the entire process of purchasing through the chat app. The Xiaomi Mi3 sold out in just 9 minutes 55 seconds, that¢â‚¬â„¢s really fast. However, this is not the fastest; when Xiaomi had released their flagship Mi3 available for purchase on their website, the sale lasted just 86 seconds, before the first batch of 100,000 handsets were all gone. Xiaomi uses its official Sina Weibo account to announce these flash sales. The previous ¢â‚¬Å"Single¢â‚¬â„¢s Day¢â‚¬ flash sale saw stocks of 110,000 Mi3 and 110,000 Hongmi smartphones vanish within 3 minutes.
The success of the WeChat flash sale shows that the Tencent owned messaging app has a huge potential as an e-commerce platform, with its strong 272 million active users.
The Xiaomi Mi3 features either Nvidia Tegra 4 with 4+1 core Cortex A15 CPU clocked at 1.8GHz and 72 core GeFore GPU or Qualcom Snapdragon chipset with Krait 400 processor clocked at 2.3Ghz and Adreno 330 graphics along with 2GB of RAM. It has a 5¢â‚¬ IPS LCD display with 1080p resolution. The rear camera is made by sony and contains a 13MP sensor. The device draws power from a 3050 mAh battery.
Even though Xiaomi Mi3 is the company¢â‚¬â„¢s flagship device and features high end specs, it costs just $327 for 16GB version and $408 for 32GB one. Xiaomi has managed to have ‚ many loyal customers, referred to as ¢â‚¬ËœMi fans¢â‚¬â„¢ by the company, within a very short time, given that they launched their first smartphone in 2011. The company is currently valued at around $10 billion and also managed to rope in ex Google VP for Android, Hugo Barra.