For a company that seems to be in a downward spiral, you do not want to do things that will irritate existing customers, or push away potential customers. Sprint’s latest third quarter report showed them not only lost $398 million, but they lost another 360,000 existing customers and gained only 265,000 new customers with 84,000 of them prepaid. They are still rolling out their 4g LTE network, far behind Verizon, AT&T, and T-Mobile, yet now we find out from our friends at iTechTriad that it will cost you an additional $75 to use the new Nexus 5 on Sprint’s network.
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Apparently, they received their Nexus 5 and tried to get on to the Sprint network, only to realize that they needed a SIM card in order for it to operate. Since Sprint doesn’t normally sell SIM cards outright, they popped in one from their HTC One and the Nexus 5 worked fine. When they had to send back their HTC One (with its SIM card), they were back to square one. After many conversations with the Sprint store, a clerk there informed them that a SIM card would cost them $50, however, starting November 8, the day Sprint has the Nexus 5 available in their stores, the cost if a SIM Card will be going up to $75!
This will put the cost of owning a Sprint Nexus 5 with 16GB of storage, not at $349, but a whopping $424, and raise the price of a 32GB Nexus 5 from a reasonable $399 to an unpleasant $474…$75 more than it will cost you to use it on AT&T or T-Mobile. So if you have a Nexus 5 on order through the Google Play Store and plan on using it on the Sprint network, either be aware of the additional $75 SIM card fee, or, if you can, move away from Sprint like those other 360,000 customers have already done. Why Sprint would add insult to injury is not quite clear, but not a smart move on their part.
Let us know in the comments or on Google+ whether you have a Nexus 5 on order to use on the Sprint network and if this may change your mind – or do you feel that $75 is worth it to own a Nexus 5 on the Sprint network.
Update: It has come to our attention that this post was worded a bit wrong. This isn’t Sprint’s policy (in fact they’ve been touting on Twitter that SIM cards are free), but this was an iTechTriad’s writer experience when they attempted to activate their Nexus 5 on the Now Network. We apologize for any misunderstanding here.
According to Sprint, they should provide you with a SIM card at no charge. So if they try to charge you for one, I’d argue with them saying that the policy is says its free.