About a month ago, Google updated its terms of service which allows the search giant to go ahead and use your profile information in ads. Which means your face and name will appear in ads all over your network. Pretty exciting right? Probably not. Here’s the new Terms of Service in case you want to read it, and here’s an important excerpt from the newly updated terms and services that talk about using your name and picture in ads:
If you have a Google Account, we may display your Profile name, Profile photo, and actions you take on Google or on third-party applications connected to your Google Account (such as +1’s, reviews you write and comments you post) in our Services, including displaying in ads and other commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your Google Account. For example, you can choose your settings so your name and photo do not appear in an ad.
Google is also providing a version fo the terms and services that highlights what’s been added and taken from the prior version. Which is probably a really good idea since many of us aren’t going to read the entire terms of service. The company also has a deeper explanation of “shared endorsements” in the help section of Google+.
So it’s nothing really exciting, but we all knew that Google was collecting our information. I’m pretty sure we all knew that Google wasn’t just collecting it because they could. But they were collecting our information from Ads. Which is where about 90% of their revenue comes from. Which is still pretty amazing. Of course there is good news here. If you don’t want to see your name and profile picture in these ads, you can opt out here, which I think a lot of people will be doing.
How many of you are going to be opting out of these new ad techniques by Google? Let us know in the comments below.