BLU is one of those companies that makes ultra-cheap handsets that run virtually stock Android. I reviewed the BLU Life Play a few months ago which retails for about $150 off-contract and I was very surprised with how good of a device it actually was. Although I was saddened by the amount of storage inside, it did have a microSD card slot to expand the storage, luckily.
Now BLU has come along and introduced the Life Pro which is a 5-inch HD smartphone running Android 4.2. It's a 5-inch 1280×720 resolution display, along with a 1.5GHz quad-core processor which is unnamed but will probably be from MediaTek. It's also got 1GB of RAM along with a 12MP rear-facing camera and a 5MP front-facing camera. It also comes with about 16GB of internal storage, but of course that will actually be less, probably closer to about 12GB of usable storage. It's running on Android 4.2 – Jelly Bean and has a 2500mAh battery inside. It's just 6.9mm thin and only has HSPA+ connectivity. So if you're on T-Mobile, it's a great device. Now on AT&T, maybe not so much. Since their HSPA+ network isn't as robust as AT&T's.
The BLU Life Pro is as thin as a pencil, surprisingly. Back when I was reviewing the Life Play, I said in my review that I'd love to see them create a "more high-end phone" and it looks like they heard me. Although I'm sure they were working on this before I wrote that. For a phone that's going to cost $299 off-contract, this is pretty good. The only phone I think that can beat it is the Nexus 5, which starts at $350 off-contract. But a 5MP front-facing camera on a cheap phone like this? That's pretty insane in my opinion. I'm wondering how good it really is. We'll have to grab one from BLU when they become available and put the camera to the test.