It’s time for the ad game to be played now that the Fall’s biggest blockbuster phones are on the shelf or very near release. Companies like Samsung, LG, Sony and even Google themselves are going to be competing toe-to-toe with their own products, which are all competitively priced and specced. All of the big Fall 2013 phones seem to be running nearly identical configurations of hardware, from 1080p screens to 2-3GB of RAM, a quad-core 2.3GHz Snapdragon 800 chipset inside and more bells and whistles than a Salvation Army Santa can shake at. So what’s there to differentiate these handsets outside of manufacturer? Depending on the phone you’ve got different types and sizes of screens, different quality cameras, more or less storage, and of course manufacturer user interface skins and features. LG and Samsung frequently try to outdo each other on the feature-list wars, so its no surprise to see both South Korean-based companies try to outdo each other when it comes to ads. LG posted a rather hilarious ad for its flagship G2 smartphone just a few days ago that involves a chicken doing stunts to show exactly how its new camera with optical image stabilization works. Samsung, hot on the heels of this ad, has released its first Galaxy Note 3 + Gear ad, showing off the more creative side of what these devices can be used for when paired together.
It’s more of an entertaining type of ad rather than a substantial one, showing only a few features from the Note 3 like the S-Pen Air Command radial menu that gives you quick access to a bevy of S-Pen exclusive features. It also shows off the new multi-window mode that lets you drag and drop information between multi-window panels. Of course there’s also the small Galaxy Gear plug in there, which shows the woman in the commercial looking at her Gear to see that she received a message, only to pull out her phone to respond to it. It’s this type of functionality that Samsung is trying to use to attract people to buying the Note 3 and the Gear with each other, and there’s really no telling if its going to work. Samsung’s Galaxy Gear is considerably more expensive than other smartwatches out there, selling for $299 at most retailers. Verizon is offering the Note 3 + Gear combo for $599 on a 2-year contract, which is pricey any way you slice it. The Galaxy Note 3 is an incredibly attractive device with more features than seemingly any other smartphone out there. It’s also one of the fastest devices available, no matter if you get the LTE or non-LTE versions, each of which have different processors but match up pretty well against each other. T-Mobile will have the combo of Note 3 + Gear tomorrow, October 2nd, while Sprint and AT&T will have it Friday, October 4th. Verizon customers will have to wait until next week when Big Red starts selling the combo on Thursday, October 10th. In the meantime check out the ad below and let us know what you think. I’d say it’s not Samsung’s best or worse, but that music has to go.