The Samsung Galaxy S4 Zoom made its debut this past summer to a bag of mixed reviews – is it a smartphone with an enormous camera or a camera that just happens to be a smartphone as well. Based on the sleek Galaxy S4 smartphone, the addition of point-and-shoot camera, made it bulky and heavy to carry around as your daily smartphone, yet it isn’t a device that you would just leave sit at home in case that perfect photo opportunity popped up. Because of this mixed bag of contradictions, slow sales were not surprising, although I was unable to find out just how many – Samsung is rather hush-hush when it comes to things like that.
In order to bring more attention to their Galaxy S4 Zoom, Samsung held a promotion that coincided with its launch back on July 25, with a campaign on Facebook where they encouraged S4 Zoom users to submit up to 10 photos to be printed in a huge photo album. Samsung’s mission was to break the Guinness Book of World Records for “The Largest Photobook in the World,” and they determined that approximately 10,000 photos would be needed.
Over the course of this 10-day campaign, over 10 million Facebook users submitted about 36,000 photos, and from those, Samsung selected 28,000 of them to be printed in the 16 x 26 foot, 16-page photo album!
The Guinness World Records committee paid a visit on September 7 to the Berlin Museum for Communication, where the album was on display – It was officially crowned “The Largest Photobook in the World.”
Through this campaign, Samsung was able to bring a lot of attention to its much maligned Galaxy S4 Zoom camera/phone device. People from all over Europe and the world stopped in the museum to see the newly crowned Guinness world record holder. Not only were they treated to seeing the actual towering photo album, but they were able to get a glimpse of just how good of an actual camera the Galaxy S4 Zoom was.
Will this event spur on more sales of the Galaxy S4 Zoom – we will have to wait and see, however an AT&T branded version was spotted the other day, so if it does indeed arrive at AT&T, we may see the sales figures go up, especially if it is priced to sell. Let us know in the comments or on Google+ what you think of the Samsung Galaxy S4 Zoom; is it something you might consider.