According to a tweet from @BBM, BlackBerry is still coming to our beloved Android OS, but, as usual with BlackBerry, no timeframe is given. The tweet suggests we sign up at BBM.com to get information on #BBM4All. Like all things involving BlackBerry, they make promises and then drag you along until most people lose interest, then when they finally release their product, the smartphone world has already moved on and there is little interest in BlackBerry…If this sounds familiar, you are not alone. There still seems to be a lot of interest in BBM, but the real test is how many are downloading it to keep and actually use, or simply curious to see what it looks like and how does it work.
An unreleased BBM APK leaked out last week and was quickly blocked by BlackBerry from allowing the user to sign up for BBM. In a message last week from Andrew Bocking, head of BBM at Blackberry, he explained that the leaked APK was an older version that BlackBerry knew had issues and resulted in causing volumes (almost a million new subscribers) of data traffic that played havoc within their system and they had to shut down the use of that earlier version. He said they are taking measures to make “sure that the system is reinforced to handle this kind of scenario in the future. While this may sound like a simple task – it’s not. This will take some time and I do not anticipate launching this week.”
BlackBerry is in a tumultuous state, and has been for the past few years – Product delays, BB10 delays, new CEO, management shake ups, massive layoffs, rumors of being sold or bought out, reinventing themselves as a software company, now BBM delays for iOS and Android, and it goes on and on. Amongst all of this turmoil, BlackBerry is releasing its first 5-inch phablet, the Z30, in London this weekend, and they will wonder why it will not be a success. BlackBerry was once a proud and powerful company that is quickly slipping into oblivion, and it is sad to see the once mighty fall, and the sad thing is that everybody could see it coming but them. Hopefully they will be able to make this software company idea work, and getting out the BBM to iOS and Android would be a big first step – there are even hints it will be available for Windows Phone as well. Come on BlackBerry, we’re waiting.