It’s no secret that HTC has been struggling over the past couple of years. HTC has not made a hugely successful phone since 2011. While I loved the HTC One, HTC One X and even a few of their other phones in 2012 and 2013, what matters is that the general public are not buying them. There’s been talk of HTC being sold off, but I’m not quite sure they are that bad, just yet. On Friday, the company confirmed they had laid off about 20% of their HTC America workforce. This was confirmed in a statement which you can see below:
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Today’s reduction in force is a decisive action by HTC Corp (US) to streamline and optimize our organization and improve efficiencies after several years of aggressive growth. Realigning its human resources against key strategic initiatives will help HTC more effectively advance into a new stage of growth and innovation. This is a hard decision that has direct impact on people who have contributed to the growth HTC has experienced the past several years. However, to achieve our long-term goals as a business and return maximum value to our shareholders, this is a necessary step to drive ongoing innovation, ensure our ability to create strong products like the HTC One, and forge strong customer relationships that solidify our future. HTC is proud of its employees and has a track record of hiring the best and brightest; we continue to hire in strategic areas and encourage impacted employees to apply for open positions that are a fit for their skills.
The decision by the company was made to streamline and optimize their organization. It’s clear that HTC really needs to make some changes from within. Maybe, they need a new CEO? Maybe they need some new executives, although many of them left the company earlier this year. It’s still sad news. Even if you are a Samsung, LG, Motorola or Sony fan, this is still sad news. This means one less competitor, and one less reason for the OEMs to be innovative. Samsung already controls more than half the market, and with one less contender, who do you think all the HTC users are going to next for their phones? More than likely, Samsung. Due to their marketing.
I’m going to keep my fingers crossed that this is just the beginning of HTC’s turn around, although it seems like I’ve had my fingers crossed for a HTC turn around for a few years now. Sadly, I’ve moved onto another favorite OEM, as I think HTC’s days might be numbered.