Could Google Be Thinking about Putting ads on your Chromecast’ “Ready to Cast” Screen?

August 15, 2013 - Written By Alexander Maxham

When Google announced the Chromecast in late-July along with Android 4.3 and the new Nexus 7. We were all quite shocked. It was basically the Nexus Q, but for a lot less. Last year at Google I/O, Google announced the Nexus Q which was a nice looking media streaming device. But it cost over $200 (I believe it was $299 to be exact). Needless to say it didn’t sell well, or at all. Google actually took it down before pre-orders were over with.

Now onto that $35 Chromecast stick that many of you have bought. I made a mistake and didn’t order one on launch day. It’s basically a $35 dongle that makes your TV or any TV into a smart TV. It runs on Android and is crazy cheap. Now those of you that don’t know, the Chromecast sits at the the screen shown above when it’s not casting. So what if Google puts an ad on that screen? That could allow Google to sell the Chromecast even cheaper. Let’s not forget that, Ads are Google’s primary source of revenue. Looking back at the Q2 earnings from Google, 96% of their revenue came from Ads. So it’s definitely a possibility.

As reports (image credit to as well), it would be pretty easy to place a pre-roll ad on the screen before a video starts playing. Much like the pre-roll ads on YouTube. Sure it would be annoying, but if the ads could allow Google to offer the Chromecast for free or even cheaper than $35, would you really mind? Free is free after all. I believe that the pre-roll ads for Chromecast would be even more valuable to Google, as it’d be harder for the average user to skip them. Meaning more money for Google.

So what do you think? Good idea or no? I already think that the $35 Chromecast is a steal, but being able to get it even cheaper? Sure why not. Even if I do have to deal with ads. Unless the Chromecast just gets plastered with ads, I don’t see it bothering me as much. What about you? Let us know your thoughts in the comments down below.