When Google launched Latitude, it was a hard concept for many of us to grasp. Well, not maybe the concept but, why any of us would need or use such a thing. Google seems to have had enough of Latitude, and it's now time to say goodbye. It's absent in the latest Google Maps update, and unlike Offline Maps it's not a hidden feature, Google have confirmed that the service will be no more after August 9th.
Over at Google's Official Support Pages, Google confirm that Latitude is to be closed:
Google Latitude will be retired on August 9th, 2013. Products being retired include Google Latitude in Google Maps for Android, Latitude for iPhone, the Latitude API, the public badge, the iGoogle Gadget, and the Latitude website at maps.google.com/latitude
As Google moves to reduce the amount of products it's currently supporting, Latitude will be replaced by Google+'s location sharing, which includes check-ins and more. Just like Google Reader, Latitude will become the latest in a long line of shuttered services from the Search Giant. Of course, we can't be too mad at Google, after all, they keep on trying new stuff.
Personally, I've never used Latitude and I've never come across anyone that has so, it's likely that this closing down won't garner the same sort of attention the closing of Reader did. Come August 9th, apps that rely on the Latitude API and Google's own linking services will no longer be able to use Latitude and you'll no longer be able to access it from the web.
It's interesting to see that Google are closing Latitude down to streamline their offerings, with Google+ being billed as a direct replacement but, the new Maps update doesn't feature any tighter integration with Google+. Whatever it is Google are planning to do with Location Sharing, we're sure that they have something in the works. Did you use Latitude? Will you miss it? Let us know in the comments.