comScore has released their numbers of market share for each of the major smartphone platforms. As you can see in the table above. They are comparing a 3 month average ending in April 2013, versus a 3 month average ending in January 2013. Surprisingly everyone went down except for iOS, which actually picked up 1.4%.
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Android still has the lead at 52% dropping from 52.3% in January, iOS follows at 39.2%, that’s a 1.4% rise from January 2013. Blackberry dropped a bit from 5.9% to 5.1% as of April. Microsoft dropped a smidge but not really noticeable to the most of us. And finally, Symbian which is actually dead, stayed at 0.5%.
So why are these numbers important? Well they tell us what platform is the most popular, and growing the fastest. Which right now is iOS, surprisingly. comScore also released numbers for the top OEMs. And as usual Apple is on top. But that is because Apple makes all their phones, but Android and Windows Phone use OEMs like Samsung, LG, HTC, and Motorola to make their devices. Let’s take a look at the numbers.
In the US, Apple has the lead at 39.2%. With Samsung coming in at number two at 22.0% which is a 0.6% increase from January 2013. Third there’s HTC which dropped 0.8% bringing it to 8.9% of the US market share, then there’s Motorola who hasn’t released a device in about 9 months now at 8.3% suffering a 0.3% drop and finally there’s LG coming in at 6.7% who also had a 0.3% drop from January 2013.
Some interesting numbers here. In fact, HTC dropped the most in the OEMs and BlackBerry dropping the most in the platforms. Not really surprising, but certainly interesting. I would have thought Samsung would have a higher US market share, since that’s all I see around here. What devices do you see around in your area? What OEM made your phone? Let us know in the comments down below.