In February, Lenovo announced two 7″ tablets with low-end specs that are now coming to US, for pretty low prices, $149 for the A1000, and $229 for the A3000, although it remains to be seen if they offer enough value for those prices.
The IdeaTab A1000 comes with a dual core 1.2 Ghz Cortex A7 Mediatek processor, 1024×600 resolution, 1 GB of RAM, 16 GB of built-in storage, a microSD card slot, a 0.3 MP front camera (and no rear unit), Wi-Fi, Bluetooth, a 3,500 mAh battery, and it will be arriving in US with the latest version of Android (4.2.2).
The IdeaTab A3000 has a 1.2 Ghz single core processor (probably Cortex A9), also 1024×600 resolution, 1 GB of RAM, 16 GB storage, microSD, and a 2 MB camera on the back. It will arrive with Android 4.2.2, and cost $229.
I’ve noticed Lenovo wants to focus a lot more on Android phones and tablets going forward. It’s even considering buying NEC for its smartphones, and will want to make a bigger push in US, because they see smartphones and tablets as a huge growth engine for them, as PC’s start to decline.
Lenovo is going to need to become a whole lot more aggressive in terms of the value and specs they implement in their tablets for the prices they are charging, even if they are low prices. They could also try to build high-end models, even if they don’t sell very well because the Lenovo brand is not that known in tablets or smartphones, they could at least start capturing mindshare, by having very high-quality products that everyone is talking about. This could help their future generations to become increasingly more interested, and thus it would lead to higher sales.
They also need to learn from Apple and Samsung how to continuously build a brand, year after year, and how to promote it heavily in the market with a lot of advertising money. Of course, the products need to be great, in order for that to work out. Otherwise, no amount of advertising is going so save them from bad reviews in the tech media. If Lenovo is serious enough about the tablet and smartphone market, it can do that, too.