Just last month we heard that there were a ton of high-profile HTC exec's that were leaving the company or already left. One of those was the VP of Global PR, Jason Gordon. Today, HTC has announced that they have named a new VP of Global PR and that is Lorain Wong who will be working out of the Taiwan HQ. Wong will be reporting to the Chief Marketing Officer, Benjamin Ho.
This new role that Wong is a part of. She'll be responsible for leading HTC's communication strategies globally, including public relations, media and analyst relations, corporate communications and issues management. She will also oversee the company's internal communications function across all operating locations.
CMO, Benjamin Ho said "I am delighted to welcome Lorain to HTC." He added "her unique and diverse background, coupled with strong global leadership and strategic communications experience will be an asset to the company as we further enhance our world-class technology and design to deliver innovative products to consumers worldwide."
Wong brings over 25 years of marketing, communications and media experience to HTC. She recently served as Senior Vice President of Marketing and Communications for Pacnet, where she managed a global team in delivering corporate media and analysts positioning, sales-driven marketing programs, communication messaging platforms and strategies, external and internal corporate communications, media/analysts reeations, brand management, new media management, website development and strategic marketing initiatives.
Lorain is bringing quite a bit of experience to HTC, and we hope we can see a difference soon enough. HTC definitely needs to step up their marketing game and compete with Samsung in the marketing department. How many of you would love to see HTC step up in the marketing department? Let us know in the comments down below.