Google Working On Nexus Experience Devices To Strengthen Its Online Retail Channel

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When Google announced the Nexus Experience program, many people wondered why the company was suddenly interested in the idea. For years it had released one true Nexus device a year, but all of the sudden, it was cluttering the Nexus lineup with more and more devices. According to a new report from DigiTimes, Google has plenty of reasoning behind this idea, though.

It’s no secret that the Nexus 4 launched was as botched as it could be. It was the company first attempt at selling a phone unlocked without carrier backing since the Nexus One, which was also considered a flop by many people, even though it was a wonderful phone. In looking to increase people’s interest in its online shopping experience, however, Google is teaming up with branded vendors, such as Samsung and HTC. With this, Google hopes to strength its online shopping experience and compete with the likes of Amazon. Google has already started doing same day delivery in select cities, and with more and more people shopping via its platform, the company hopes to continue to grow that idea.

DigiTimes also notes that Google is continuing its interest bringing a wireless network infrastructure in emerging markets, including southern Africa and southeast Asia. The report says Google is currently working with a number of wireless companies in those areas to make it happen.

“Additionally, Google has also reportedly been investing in or financing construction of wireless network infrastructure projects in emerging markets in southern Africa and Southeast Asia, and the Internet search engine company is also cooperating with a number of wireless network service providers to build a business ecosystem based on cost-effective Android connected devices,” the report notes.

The market for devices made by white-box and second-tier manufacturers is expected to grow to 300-400 million units in 2013, which Google hopes to use in these emerging markets. The company is working to convince these manufacturers to work with Google in order to have the Play Store and Google services pre-installed on their devices, something that rarely happens with low-end emerging market devices.

“Google is expected to sell inexpensive Android connected devices through Google Play or other Google associated or subsdized physical retail channels, and also to allow users in emerging markets to access wireless networks built or funded by Google,” Digitimes Research reported.

Eric Schmidt has said that the entire world will be connected to the internet by 2020, and Google is certainly working to make that happen.

Source: DigiTimes