Acer’s Vice President for the EMEA region, Allen Burnes said that they are not planning to develop a Windows Phone device anytime soon. He cited some very specific reasons for ruling against it, one of which is due to the lack of market share that Microsoft is seeing in the mobile industry currently. He said that sales are very important to the company (obviously), and that Android currently allows the kind of revenue and sales numbers that the company wants to see. Subsequently, he said that Microsoft has a lot of work to do, in order to iron out the kinks in the Windows Phone experience and that they need to work on improving the platform instead of relying on OEMs to do so.
According to Burnes, Acer is not okay with the fact that Windows Phone users have to pay for various apps which they could just get for free on Android.
Burnes also pretty much said that Nokia is being held back because of their decision to develop Windows Phone powered handsets. He said that if Nokia moved into the Android market, releasing a series of devices powered by Android than they would surely be “dangerous” to other OEMs.
Looking at Nokia’s devices strictly from a design perspective, it’s not difficult to see what Burnes is talking about. Nokia would definitely be a pretty sizeable force if they started producing Android handsets. Their phones look stunning in terms of exterior design, and the related hardware is always quite capable, to say the least. That’s not even taking into account the fantastic imaging sensors they pack into some of their devices.
Apparently, a Windows Phone handset from Acer is on the horizon though. The company is clearly holding off until Microsoft improves the platform and increases their total user base. Burnes ended with this lovely quote:
“We’re expecting Microsoft to do some more consumer-related advertising about its OS, I think as the pull comes, we’ll deploy with the handsets because the OS is good.”
While he did say the “OS is good,” it’s obvious Microsoft has more work to do if they want to entice OEMs to adopt their platform. What are some things that you think Microsoft needs to improve upon?