Google+ OTA App Installs Only Used by 40% of Users

Back when Google updated Play Services to version 3.0 in February, Google introduced Google+ sign-in. So you could sign in to different sites without creating another account. It was meant to compete with Facebook Connect and Twitter Sign-in. So far it's only used in a few apps like Fancy and Flixster, but it looks great.

In addition to Google+ Sign-in, Google also introduced another feature in that version. That feature allowed developers to offer over-the-air app installs. After about 3 months, Google has released some stats about this feature. It looks like the amount of users that are accepting the OTA app installs is sitting at just 40%. That detail has been released in a statement from Seth Sternberg who is the Google+ product manager. Here's what he said:

"When we launched Google+ Sign-In, we wanted to bridge the gap between desktop and mobile by allowing web users to instantly download a site's Android app with just one click using our over-the-air install feature. Since launch, we're now finding that 40% of people who are offered to install a website's mobile app, accept. This is a significant benefit for consumers, who can now easily access their favorite sites on the go, and developers, who are experiencing greater mobile usage."

During the announcement, Fitbit was used as an example for this new feature. The way this all works is pretty simple. Now assuming that developer sets things up this way, users will be offered the option to download the mobile app while they are creating their account using the desktop website. Now this is rather strange, because not to long ago Google came out and said that apps cannot update outside of the Google Play Store (cough, Facebook, cough).

How many of you are using Google+ sign-in? Let us know in the comments down below.

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