Today, at Google I/O they announced some updates to Google Play Developer Console. Which helps developers get into more markets. One of the biggest features that is coming today is that developers will be able to manage beta testing and staged rollouts right from within the Developers Console. This would allow developers to select a percentage of users for a stage rolllout and easily beta testing their apps among small amounts of users. You can use Google+ communities and Google Groups as well.
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Google is also rolling out a new APK translation feature built into the console that will allow developers to purchase translations through various providers directly through the console. They are also bringing optimization tips, referral tracking and detailed revenue graphs to the Developer console.