Everyone’s favorite game publisher, EA, looks to be coming to the table with 11 major titles and 15 mobile games in the next year.
The mobile games from EA, including a Command and Conquer title, Ultima Online, and Plants vs Zombies 2 from popcap games, (popcap is said to be working on a new Bejeweled title as well), seem to be the focus for the coming year. With more titles to be released for mobile platforms than consoles or PC’s, this proves there’s a major spike in the popularity of gaming on the go. In a statement from Larry Probst, Technology is about to take a big leap forward. He said “We have a saying at EA: transition is our friend. This is a time when we tighten our belts and position the company for future growth and success. We cut our operating costs, sharpened our product focus, and made strategic investments in next-generation consoles, mobile, and PC’s. The world is changing, and technology is about to take a big leap forward. Our goal is to capitalize on this opportunity by delivering high-quality games and services to our consumers on their platform of choice.”
This is big news for those of the mobile gaming crowd. EA acknowledging that gaming is making a huge push in the mobile direction could mean a lot more high quality triple A titles on the way. Not that there aren’t any available already, but a dedicated effort from a big company like EA could make it so that more companies like them come out and display their commitment to mobile gaming as well.
EA’s goal is to “win over consumers with world-class entertainment experiences,” Probst said. This means taking a look at the success of some of their games like Real Racing 3 for smartphones and tablets which had 30 million installs and The Simpsons: Tapped Out which has 13 million installs and 5.4 million users at its daily peak, and using those games as a template to deliver similar gaming experiences across the mobile platform. EA’s mobile success is certainly there. $79 million of the $104 million in mobile revenue (which is up 27 percent in the quarter) came from smartphones and tablets, so people are playing the games EA puts out and loving it.
EA is projecting that mobile revenue is going to grow for them by 30 percent in the next year, with the bulk of the revenue coming from full game downloads, while free-to-play games and extra content downloads will be at a plateau, and subscriptions are going to take a dive by 20 percent in total. EA says its going to have fewer console launches this year, which tells us what platform holds their allegiance for 2013
Does this change some of the opinions people have about the products EA has put out for mobile overall? It’s hard to tell so far with much of the year left, but things are looking up for the major game publisher. EA caught some flak from many of their consumers over IAP’s and such from a few of their previous major game launches, so here’s to hoping that will shift a little in the coming months. With the bulk of EA’s future mobile revenue boost this year coming from full game downloads, we might start to see some great quality stuff come out of EA again.