Rewind to about a year ago. When you thought of the word "prepaid" you thought of something cheap with not so great service. Well now that thought is completely different, thanks to the likes of Solavei, Straight Talk, Simple Mobile and the many other MVNO's out there running off of AT&T and T-Mobile's network. T-Mobile's new UNcarrier model is also helping customers tell the other carriers "No" to contracts. Which means you're going to see the other three carriers (Sprint, Verizon and AT&T) working harder to push their prepaid price plans.
AT&T is said to be launching an "All in One" brand that will be their new prepaid service. But doesn't AT&T already have GoPhone for that purpose? Yes they do, but with the All In One brand they will be providing much more aggressive rates, which is something we need to see. Fierce Wireless is reporting that AT&T will be launching their new All In One plans on June 15th and will be doing limited testing in Florida and Texas beginning later this month. Fierce Wireless also notes that the terms and pricing are all subject to change, but that's all normal stuff.
So what are the price plans? Well the report states that plans for feature phones will start at $35 per month and Smartphones start at $50. The Feature phone plan will provide unlimited talk and text with limited data, but they don't specify what the limit is. The $50 plan for smartphones is unlimited talk and text with 2GB of data, and the $70 plan brings you unlimited talk and text plus 5GB of data. Not exactly all that competitive, at least in my opinion.
Comparing to T-Mobile's prepaid plans. Their $50 plan is unlimited talk and text with 500MB of data, $60 is unlimited talk and text with 2.5GB of data, and their $70 plan is unlimited talk and text with unlimited data. Then comparing to Straight Talk who offers you unlimited everything for $45, AT&T is getting there but not quite competitive enough. I'd definitely like to see them offer a unlimited everything plan for around $70 per month. I'm sure they'd gain a bunch of customers then. But with them throttling grandfathered unlimited data users, I don't see that happening.
So there you have it, AT&T's All In One prepaid plans coming next month. Is it something you'd think about switching too? Let us know in the comments down below.
Source: Fierce Wireless
Image Credit: Bravo Six Niner Delta (Flickr)