When the Samsung Galaxy S4 was unveiled last month the new Android-laden flagship netted almost 90,000 social media mentions within just one hour after its launch.
Social marketing company Salesforce revealed that more than half of the mentions made around the new handset were extremely positive. There was also a noticeable buzz around the 13 megapixel camera, processor, 5-inch super AMOLED display and innovative new features including Smart Scroll eye tracking to technology.
The majority of the online mentions came from the US followed by Indonesia, Thailand, Spain and the UK, and the hype has continued to build over the past few weeks as the roll-out of the Galaxy S4 creeps closer.
As part of Samsung's social media strategy the firm took to Twitter, Facebook and YouTube to help generate huge amounts of excitement prior to the launch event last month. As a result, 42% of those mentioning the new handset on Twitter did so using Samsung's very own hashtags created as part of its multi-million pound marketing campaign.
Social media monitoring service provider Synthesio found 150,000 online conversations and comments were generated on blogs and social networks within 24 hours leading up to the Galaxy S4 launch and eight hours after the device was revealed to the world on 14 March. Four times as many of these mentions were positive and included words such as "pretty", "faster", "smart" and "richer", indicating that the Galaxy S4 sparked an immediate interest across the globe.
During the week after the handset was unveiled more than one million mentions around the Galaxy S4 were recorded, although it comes as no surprise that Apple's iPhone was also consistently referred to by social network users and industry experts who made constant comparisons between the flagship mobile phones.
The Galaxy S4 event in New York was the biggest the firm and the smartphone world had ever seen, and the huge level of exposure gained from the social networking sphere, particularly Twitter, showed it clearly paid off.
Over the past few years' social media has grown at a rapid rate although it's no longer just about assisting marketing campaigns or generating buzz around a product launch. Services like Twitter now also provide a space where potential consumers can engage with brands and deepen their relationships with them. In the long run this can go a long way to ensure new consumers and current users continue to opt for Samsung's devices over anything else that's on the market.
One of the reasons for Samsung's huge success to date is because it has mastered the art of brand awareness and learned how to build a solid marketing campaign across a range of different channels, to bring its audiences together.
Creating a unified experience for its consumers is essential and the way Samsung has built on this various platforms with the Galaxy S4 has certainly made its latest device stand out from the ever-growing smartphone crowd.
To see what all the fuss is about take a look at the full video review of the Samsung Galaxy S4 below.
Written by Sarah Hazelwood of Dialaphone, the go to place for the best Galaxy S4 contract deals.