As is pretty common when it comes to releases of the Google Play Store app, there are multiple changes that follow the initial release. Version 4 of the Play Store hit not too long ago with its drastic departure from the old black and green look to something more like Google Now. Since then, we've seen a couple of bug fix type updates and now, there's another one in the form of v 4.0.27. We covered a change in the Play Store policy earlier that forbids apps to update themselves outside of the Play Store, which was presumably done to put Facebook in their place.
Other than that, there's nothing too drastic here, this is just another release in the series and it probably won't be the last. The update is only a little bit bigger than the last version and you can download it here. How are you liking the look of the new Play Store so far? I think it makes a big difference to content like books and magazine, the recommendations are a little off but, they will get better in time - maybe this latest update has some tweaks to that?
Regardless, it's good to see them carry on updating the Play Store, even if the updates are getting smaller and smaller. The introduction of the Google Now card aesthetic could mean bigger things for Android in general, do you think Android 5.0 is going to look more like Google Now?