Android Continuing to Dominate; Market Shares Rising Across the Globe


Apple may be feeling a slight pit in their stomach right now, loosing their dominant grasp on most if not all market shares around the globe, which can never be a good thing. With Kantar WorldPanel ComTech releasing some statistics showing the market shares for both Android and iOS. The data recently released shows clearly how Android is beginning to take hold of its chosen markets and are starting (if they haven't already) to dominate smart phone markets and shows just how grim things are becoming for Apple.


The stats show a huge 58.4% market share in the UK for Android and the trends and data collected show that this is continuing to grow especially with some of the newly released, and imminent release of some of the top devices this year, namely the HTC One, Samsung Galaxy S4 and Optimus GK. Android also holds nearly half of the US market share,coming in at 49.3% which shows that Android is finally starting to dominate its biggest markets. These are 2 of the biggest markets for manufacturers, with Android hitting nearly half in the US and nearly 3 quarters in the UK, Android continues to show its absolute dominance.


To put it into perspective however Android have dominated many markets for a while, with it owning a whopping 93.5% market share in Spain. iOS is still number 2 in Britain, but is seeing steady drops in its share, this year Apple saw a drop of 1.4% to hold a 28.9% share of the market. On the other hand, Windows Phone is steadily gaining traction is holding 7%, which has risen from a measly 2.9% share from the same time last year.

WorldPanel ComTech's insight director Dominic Sunnebo stated:

Android is the top-selling OS across key global markets, only beaten by iOS in Japan and now accounting for 93.5% of the Spanish market. We expect to see a further spike in its share in the coming months, as sales from the HTC One start coming through and the Samsung Galaxy S4 is launched. This will pile pressure on Apple, BlackBerry and Nokia to keep their products front of consumers' minds in the midst of a Samsung and HTC marketing blitz.


This shows just how confident some key figures are about Android's dominance, Samsung and Apple, unsurprisingly still and will probably continue to dominate the top ten best-selling smartphones in Britain. With LG, Google and Blackberry only seeing one of their devices in the top ten, including the Nexus 4 (LG/Google) and the Blackberry Curve 9320.

Dominic then went on to say:

Samsung already accounts for half of the ten bestselling smartphones in Britain and much has been said in the past about Samsung's strong distribution, but it is clear that one of the key drivers of Samsung's performance is how targeted each device is. Kantar Worldpanel ComTech data clearly shows that different Samsung models are appealing to a very different type of consumer.  The Galaxy Note II is popular with affluent 25-34 year old males, the Galaxy SIII Mini appeals to younger females, the Galaxy Ace to older females while the Galaxy SIII has broad appeal.  The fact that Samsung has so many models available in the market is not indicative of a scatter gun approach, simply a realisation that different consumers demand very different handsets, both in functionality, design and price.


In the three months prior to march 2013, smartphone dominance continued making up 84% of cell phone sales.

[Source: Kantar]