When BlackBerry laid out their ambitious plan to completely relaunch the aging BlackBerry platform with BB10, it sounded pretty great, a completely fresh approach to how the ailing company did things. There was one thing that would present an obstacle for BlackBerry though, and that would be apps and games. A lot of the time, when somebody heads out to buy a smartphone – whether for the first time or not – they want to know whether they’ll be able to download their favorite apps, and for even the most casual of users, some games as well. The lack of apps and games was perhaps one of the final nails in the coffin for WebOS, it was a great platform but, there weren’t many developers looking to set up shop there at all.
With BB10, BlackBerry obviously want to change things, and in order to do that, they need to get a whole lot of apps into their store as possible. Now, the BlackBerry World has hit a pretty impressive 100,000 apps and counting. That’s a lot of apps for a new platform and while it can’t hold a candle to the amount of apps that are in the Play Store but, it’s certainly a good start.
What you might not know is that one in five of those apps are really Android apps in disguise. BB10 features the ability to run Android apps and games like they do on that Galaxy S III of yours and this seems to be a successful approach for BlackBerry. Martyn Mallick, BlackBerry’s vice president for global alliances and business development had this to say of allowing developers to use Android apps at first, “We give them a very nice on-ramp to get onto the platform,”. While that’s certainly true, a platform is going to need apps to take advantage of specific features. Both eBay and Amazon are credited with doing this on BlackBerry 10, and Mallick believes there will be more of that in the future, “Take a look over the next couple of weeks,” he said. “I expect we will see a stronger response.”.
We can’t really fault BlackBerry’s approach here, launching a new platform is never easy and BB faithful have been waiting for the QNX based BB10 for a long long time, so why shouldn’t they be able to access all the apps they like? The BlackBerry Z10 is making its way to T-Mobile and other networks in the year; with the Q10 keeping that QWERTY-keyboard coming later on.
Are you trying out a Z10? Like the look of BlackBerry 10? Let us know in the comments!