LG just announced some new devices in Barcelona. This what LG is calling their “four-tier strategy”. They are covering an entire range of specs, sizes and price points with these four lines. You’ve got the Optimus G line, Optimus Vu line, Optimus F line, and the Optimus LII line. The Optimus G series was already unveiled last week, which was the Optimus G Pro which is a good looking device with some great looking specs too. In fact it was the first one device to sport the Snapdragon 600 processor.
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Then you’ve got the Optimus Vu series, which hasn’t been to popular here in the US. But in Korea, LG’s homeland, it’s been extremely popular. The Optimus Vu is that 5-inch device that is a 4:3 aspect ratio and really looks and feels awkward. The Optimus Vu: 2 brings along for the ride multi-window, Talk, QRemote, QSlide Software and a few more goodies.
Now there are some new additions to the lineup as well. The F series and the LII Series. These are meant to be middle and low-end devices respectively. We’ve already seen the specs for the F5 and F7, which are pretty solid and will greatly expand LG’s LTE offerings. Then there’s the LII which is focused on design rather than raw specs, they are 3G only devices and that seems to be where LG is trying to test their new design elements in the low end.
LG is touting for all of these devices their creative and friendly UX, which has intelligent features that go beyond hardware, or so they say. LG is continuing to develop their UX to provide an unrivaled user-centric features in this era of high resolution displays and LTE. Which is proving to be pretty hard as of late. Some of the other features included in these devices include the QSlide which was on the Optimus G, Dual Recording and Virtual Panorama which was on the Optimus G Pro, announced last week.
With these new devices, LG is looking to focus on their design and product portfolio around the Optimus name. Some would say build their brand like how Samsung has built the Galaxy brand and how HTC is working on the One brand. Mobile World Congress officially starts tomorrow, so we should learn more about these devices later this week.