There have been a ton of rumors flying around lately about the annual Consumer Electronics Show (CES) happening in Las Vegas January 8th through 11th, 2013. Much speculation has been made about what Samsung intends to unveil during the show. The tech giant has recently added further fuel to the rumor fire with the release of a teaser trailer warning the world to "get ready" for "something new" at CES 2013.
Many reports will have you believe that Samsung plans to unveil their new flagship smartphone called the Samsung Galaxy S4. This is unlikely considering the Galaxy S3 was only released earlier this year and sales are still going strong with plans to update the phone to Android 4.2 in Q1 2013. What is possible is this rumor confused reports of Samsung's intent to showcase their fully working 4.99 inch HD Super AMOLED 1080p display with 441 ppi which will make it among the best displays on the market. It is expected that this will be the display for the future Galaxy S4 phone for which Samsung will probably hold a separate reveal for in late spring, like it did for the S3.
Super AMOLED is the term Samsung uses to describe its AMOLED displays that include a touch digitizer and offers superior viewing in sunlight. Samsung especially uses these displays since they happen to be one of the main AMOLED panel manufacturers.
Samsung could also go a step further and introduce a device that takes advantage of their flexible AMOLED displays which is made on film instead of glass and which they claim is "thinner, lighter and unbreakable". The device could be the rumored Galaxy S4 but it could also be a whole new phone or tablet. The flexible displays were shown off as prototypes at last year's CES but the tech manufacturer has yet to make full use of the technology.
Yet more reports have Samsung working with the same branding teams that helped develop the brands for Nike and Starbucks in an effort to reboot their entire brand and refresh their image. They are expected to introduce their new branding strategy at CES 2013 also. This is possibly further evidence that a new phone from the existing Galaxy S line won't be featured at the show this January. CES 2013 is still a month away, so until then it's all just speculation and rumors.