HTC has been viewed as a struggling company for the last year, primarily due to its struggle in competing with international companies like Samsung and Apple, as well as stiff competition on the Chinese mainland from companies like ZTE. Just last month we covered a poor October showing from the company, and despite a pessimistic outlook by many analysts and investors, the company is showing signs of improvement in their unaudited November financials, which were released today on the company's website.
November 2012 saw consolidated revenues of NT$21.2 billion (US$729 million), bringing their revenue to NT$267.5 billion for January through November of this year. This month shows a marked increase over October, which saw only NT$17.2 billion in revenue, but doesn't bring the company back up to the levels it was showing this summer. HTC brought in NT$25 billion and NT$24 billion in the months of July and August, respectively.
Last month we reported that year-over-year, HTC was down 60-percent in the month of October, and no unmentionable improvement has occurred since that time. The gains seen in November are likely attributable to sales of the Windows Phone 8, as we assumed last time we covered their financials, and the launch of the Droid DNA and J Butterfly, both top-notch devices. Moving forward, HTC is already focusing on early 2013 releases, including an expected follow-up to their One X series of Android devices.
Full Text of Press Release:
HTC releases unaudited revenue for November 2012Advertisement
Taoyuan, Taiwan – December 6, 2012 – HTC Corporation (TWSE: 2498), a global leader in mobile innovation and design, today announced unaudited consolidated revenue for November 2012 of NT$21.2bn, and total unaudited consolidated revenue from January to November 2012 is NT$267.5bn.
HTC experienced more than just improved revenue during the month of November, they also appointed Benjamin Ho as their new Chief Marketing Officer. After convincing Mr.Ho to leave his current vice-president of Business Strategy position at Far EasTone Telecom for his new position, he immediately went about creating a new marketing strategy for HTC called Marketing 2.0, which focused on "holistic marketing and mass-market brand outreach."
Given the relatively poor 2012 performance, Mr. Ho and the entire HTC executive team have a lot of work on their hands for 2013, and the industry will be looking for major announcements early next year about the next generation of HTC devices. Can HTC compete in a global market for Android smartphone sales against Samsung? Next year may be the deciding factor in that debate.