Google UK Apologizes for the entire Nexus 4 Fiasco

As I'm sure most of you know by now, the Nexus 4 has had all kinds of trouble selling and being shipped out in a reasonable amount of time. When the device went on sale in Australia, the UK, and the US, it sold out in a matter of minutes. Customers were having all kinds of trouble getting the item in their carts and checking out. It was just a huge mess, and something we didn't expect from Google. As you might expect, this is pretty embarrassing for a company who is basically the backbone of the internet. I mean how many people are doing search queries at at the same time? Probably a whole lot more than the ones trying to purchase the Nexus 4.

At any rate, over the weekend, Dan Cobley, the Managing Director of Google UK and Google Ireland apologized for the whole Nexus 4 situation:

Dear all

I know that what you are going through is unacceptable and we are all working through the nights and weekends to resolve this issue. Supplies from the manufacturer are scarce and erratic, and our communication has been flawed. I can offer an unreserved apology for our service and communication failures in this process.

For those that originally received a 3-5 days shipping estimate, your orders are now in process for fulfillment. You can expect an email notification early this week which will include tracking information. Although you will be initially charged in full, you will receive a credit for the shipping charge soon after.

For others that received pre-Christmas shipping estimates, we anticipate processing your orders for fulfillment this week.

I realise that the people who ordered the Nexus 4 so early are among our most committed and loyal users and we are doing all we can to put things right.

Sorry again.


Most of us probably won't accept this apology, especially since Google could have done something so simple as to accept pre-orders when they announced the device on October 29th. But they decided to wait and watch the Play Store crash on November 13th when the device went on sale. This apology was a nice gesture from Google, but it still doesn't answer a ton of questions we have, like why the Play Store couldn't handle all the traffic? And many more. We're crossing our fingers and hoping Google gets this fixed for the next Nexus launch.

Source: XDA

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Alexander Maxham

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Alex has written for Androidheadlines since 2012 as Editor of the site and traveled the World to many of the biggest Smartphone and Technology events. Alex has a background in Technology and IT and Deep Passion for Everything Android and Google. His specialties lay in Smartphones of all budgets, Accessories, Home Automation and more. Contact him at [email protected]