Blu Announces New Vivo Phone – Release January 2013


BLU, a smartphone manufacturer based in Miami, Florida, released their budget Vivo 4.3 phone to great success, primarily in Latin America, just a few months ago. Now, they're looking to capitalize on that success with a follow-up device with improved specs and a larger display. BLU is calling the Vivo 4.65 the "big brother" to the already popular Vivo 4.3, which as the name implies had a smaller screen that the latest release. What else will this new family member be packing?

  • 4.65-inch HD Super AMOLED
  • Dual-Core 1.2GHz MediaTek MT6577
  • 8MP Rear Camera
  • 1GB RAM
  • "True Dual-Sim Technology"
  • Android Ice Cream Sandwich 4.0

The MediaTek processor may come as a disappointment to some users, especially since this is simply a higher clocked version of the same processor that existed in the last Vivo phone. Not to mention the reputation that MediaTek currently has for producing sub-par chipsets, though that is a perception they're currently trying to destroy as they try to convince major manufacturers that they have the ability and capacity to compete with companies like Qualcomm. The dual-sim technology is a nice addition, especially since users will be able to have two numbers on the same device, and receive calls on either number at the same time. The device comes unlocked, and the suggested MSRP is set at $299.99. BLU expects to start shipping to major U.S. retailers next month, with shipments to Latin America and China following soon after.


Full Press Release:

MIAMI, Dec. 27, 2012 /PRNewswire/ — BLU Products, one of the fastest growing mobile phone manufacturers in the world, announced the new VIVO 4.65 HD, as a big brother to the already popular and bestselling VIVO 4.3 which launched earlier this year.  Improvements on the VIVO 4.65 HD, include an increased screen size to 4.65", as opposed to 4.3" from the previous model, as well as improved display resolution with an HD Super AMOLED display, and increase to 1GB of RAM.

(Photo: )


"We are thrilled as we continue to add to the successful series of VIVO smartphone devices using Super AMOLED Technology displays, resulting in remarkably bright and vivid color reproduction, with the best viewing experience available on a mobile phone today," said Samuel-Ohev-Zion, CEO of BLU Products.  "BLU is determined to continue to bring the best technology and specs available on mobile devices, with several incredible product launches coming in the first half of 2013."

The VIVO 4.65 HD, continues with its predecessor's design language, which features no physical hardware buttons on the front to ensure a seamless elegant design, and is run by a MediaTek MT6577 dual core 1.2 GHz Cortexâ„¢-A9 CPU with 3G/HSPA connectivity, running Android 4.0 Ice Cream Sandwich Operating System. Additionally, the VIVO 4.65 HD is designed to deliver high-end multimedia capability, with an 8MP autofocus camera, and HD video recording and playback. The highlights of the phone include the rich viewing experience of the brilliant HD Super AMOLED 4.65" Display, along with true dual SIM capability allowing both SIMs to be active and receive calls simultaneously.

The unlocked VIVO 4.65 HD will begin shipping to major US Retailers in January of 2013, with an MSRP of $299.99 and will soon follow through Latin America, and parts of Asia.


Source: PRNewswire