Nexus 4 – What Now for LG?


The next generation of the Nexus series is finally here, and after all the rumors and speculation we finally have the facts about the new devices firmly in hand. The reviews for the LG Nexus 4 are in, and generally they're very positive, despite the lack of 4G LTE and the somewhat "cheap" feel as described by some reviewers. But, what does all of this attention mean for LG Mobile?

It means attention, and sales, and momentum. Did you pick up one of LG's last generation of devices? Statistically speaking, probably not. Now LG has a popular device that's grabbing all kinds of press, and it presents an opportunity not just to push the sales of the Nexus 4 but to keep the ball rolling by pushing out devices that rival or surpass the Nexus 4 in technical specifications. Don't sit on your heels and ride this wave LG, it's time to push forward and eat up some of that delicious market share that Samsung is guarding so ferociously.


What does LG have in the bullpen? Some good things, and some very mediocre devices. The highlight is the Optimus G, a device that is already on the market but hasn't yet picked up steam. This device could easily be compared to the Nexus 4, and packs a lot of great features, but nothing that's pushing the limits:

  • HSPA+, LTE
  • 1.5 GHz Quad-Core Processor
  • GSM Quad Band/UTMS Tri Band/LTE Dual Band
  • GSM/GPRS 900/1800 MHz, HSPA+21 Mbps 850/1900/2100 MHz, LTE Cat. 3 CSFB 700/1700/ MHz
  • 5.15" (H) x 2.82" (W) x 0.33" (D)
  • 5.19 oz. weight
  • 4.7" (768 x 1280) True HD IPS Plus Display
  • 2,100mAh battery
  • 32GB total memory (16GB built in memory and 16GB microSD card), and support for up to 64 GB of expandable memory.

Also upcoming with T-Mobile is the Optimus L9:

  • Androidâ„¢ 4.0 Ice Cream Sandwich
  • 4.5-inch qHD Corning® Gorilla® Glass 2 Display
  • 4G
  • Slim Profile
  • 1 GHz Dual-Core Processor
  • LG QuickMemoâ„¢
  • 5-megapixelCamera with LED Flash
  • True-to-Life 1080p HD Recording
  • Simultaneous Video/Photo Capture
  • 2,150 mAh Battery

With Verizon, LG is pushing the Intuition, another device already on the market:

  • 5-inch display with high-definition detail
  • 4:3 aspect ratio to fully use the screen size and eliminate dead space
  • 650 NIT display provides excellent legibility and sharp details even in direct sunlight
  • The Notebook app turns the Intuition into a virtual notepad for creating documents which, can include text, drawings, images, annotations, video and voice clips
  • Business ready with enterprise grade security, corporate data encryption with Data-at-Rest Encryption (DARE), secure multi-headed VPN for corporate network connections, remote wipe capability and more
  • Suite of Amazon apps includes Kindle, Shopping, MP3, Zappos, IMDB and Audible so customers can watch movie trailers, download audio books, shopping and more
  • 8-megapixel camera with LED flash and 1080p HD video recording
  • 1.3 megapixel front-facing camera for video chatting
  • Enhanced camera features include voice commands to take a picture, continuous shot to take 6 shots with one tap and panorama shot to merge horizontal shots.
  • Androidâ„¢ 4.0 Ice Cream Sandwich
  • 1.5 GHz dual-core processor and 1 GB RAM
  • Mobile Hotspot – Share a 4G LTE connection with up to 10 Wi-Fi-enabled devices
  • Bluetooth® Version 3.0 + HS
  • SmartShare – Share media wirelessly to DLNA®-enabled devices

Sprint will be carrying the Mach:

  • Androidâ„¢ 4.0 OS (Ice Cream Sandwich)
  • 4-inch WVGA IPS Display
  • Powerful 1.2 GHz Dual-Core Processor
  • LG QuickMemoâ„¢ – create and share personalized memos by taking screen captures and adding handwritten drawings or messages
  • Sprint 4G LTE Network
  • Dual Cameras: 5.0 MP Rear-Facing camera, 0.3 MP Front-Facing camera
  • 1080p Full HD Recording, Uploading and Playback
  • 50 GB free cloud storage from Box
  • Eco-Friendly Attributes: made of 56 percent recycled materials, including recycled plastic
  • ULE Platinum and Carbon Fund Certified
  • Bluetooth®4.0
  • 1,700 mAh Battery

All of these devices are good, but nothing special, except possibly the Optimus G which rivals the Nexus 4 fairly well. LG needs to start promoting and announcing newer, more powerful and exciting devices while the momentum is still on their side. Otherwise, this might be a very short lived celebration.

Source: LG