RIM, the company behind the once top dog BlackBerry, has had a lot of ups and downs over the years. With the likes of Android and iOS emerging on the scene, they really got left in the dust thanks to a number of reasons that have been talked about quite a few times. For one, their hardware was well behind the likes of competitors, and the BlackBerry OS just felt outdated, bland, and was hard to consume web content.
Anyways, RIM CEO Thorsten Heins, said that the company really did consider switching to Android before going forward with BlackBerry 10. When you're in between a rock and a hard place, it makes sense to adopt a technology that has done so well and worked well for others. Putting everything aside, you've gotta respect a company that sticks to its guns and moves forward with their own product, their own technology, and doesn't ride off of someone else's.
Thorsten went on to say that with Android, there is very little wiggle room. BlackBerry is all about getting stuff done and in order for them to keep that philosophy going strong, they need to stay true to that approach. With what he calls a "Me-too approach", it can't be done if they want to properly serve BlackBerry customers.
It'll be interesting to see how well and what they do. BBM is their biggest differentiating factor and RIM plans on keeping that going strong and exclusive to BlackBerry devices.