The iPad has been the best selling tablet since its launch in 2010 and which had many other manufacturers scrambling to roll out their own. Tablets were nothing new necessarily and had been introduced here and there, but it just wasn't time for them yet. Apple showed that there is a huge demand for the product and since then, we've seen tablets get better and better.
For example, one tablet, the ASUS Transformer Prime, has received really great reviews and with a dock, can also double as a laptop. Pretty dang slick. Anyways, while the iPad has controlled most of the tablet market, a new study shows that Android tablets are gaining far more traction and are taking away market share from Apple.
Apple shipped 17 Million iPads last quarter which surpasses Android tablets by far, however, out of 4,734 cell phone and smartphone owners surveyed, only around 50% said they had an iPad which is quite a steep drop down from 72%. The market and tablets are evolving. Experiences are improving and this also means more people are looking to buy a tablet.
Sure. The iPad is nice and shiny, but functionality is also important, something that is also at the top of its game when it comes to Android 4.0 (and 4.1 Jelly Bean) on tablets. Apple's iPad isn't going anywhere anytime soon, but neither are Android tablets which, again, have improved greatly. And it appears that more people lately are going the way of Android which likely isn't sitting too well with their competitor.