Ever since the first Android phone launched back in 2008, the smartphone market has absolutely exploded with tons of new devices each year and multiple manufacturers building products with Android on-board. Since then, the market has really evolved and because of the iPad, sparked a new generation of tablet devices. Smartphones and tablets are and will continue to be the hottest growing sector in technology.
The question is how can they best capitalize on it? We've seen a lot of great devices that can be purchased through online, carriers, various retail stores such as Best Buy, and even have seen mini pop-up stores that sell Chromebooks. Clearly, retail is a massive undertaking. There's a lot of capital involved and especially a lot of money to be lost if the execution is messy. Then again, Google has plenty of money in the bank to make such an investment.
Apple has been the leader when it comes to a retail electronics store. In fact, they make more money per square foot than any other retail store on the planet. Microsoft eventually opened up their own retail stores and are planning on having 44 locations by the end of next year.
Quite a lot should be taken into consideration. The reality however is that Google has a massive, appealing brand, not to mention hundreds of Millions, if not over a Billion active users of their products. Instead of having to order online, you could simply walk into a local Google store and pick it up on the spot. To many, that might be very enticing.