It almost seems like straight out of a spy film. Samsung meets Mission Impossible. The measures they took to keep things almost completely secret and away from the knowledge of the general public are pretty much second to none. The Samsung Galaxy S III is the follow-up device to the Galaxy S II released last year, and might I say that it's quite possibly the best device to be released in 2012. At the very least, it's the best device released so far. Sporting a Gorgeous 4.8 in. HD super amoled display, with 8mp rear facing camera and a design that'll turns heads not once, not twice, but three times, this is the device many have been waiting for. Originally we all thought that the Galaxy S III would be announced at CES 2012, yet it was not. Than we had the impression it was going to be announced at MWC 2012. Also, no announcement from Samsung on their new flagship handset. They did a wonderful job at keeping the S III's design and features as well the release date for the phone out of public eye and making sure that everything was on a need to know basis up until they had the launch event in London last month in May.
The level of security exercised by Samsung here is a first for Android devices. We are definitely used to seeing plenty of images and reading a short story's worth of specs and features well before device launch. That has not been the case with the Galaxy S III. With the utmost security and sensitive handling they managed to pull off keeping its flagship device from being out in the open until they were personally ready to show off its beauty in full glory at the May 3rd press event in London.
Not everything was kept Secret as I'm sure Samsung would have liked to have it. I say this because we did see a couple of photos before the media event, we also learned of the processor, camera type and a couple of other minor features or specs before May. To make sure that they were able to black all other information about the S III out though they did beef up a few measures around company policy. Nothing short of security you'd probably see at San Quentin, limited engineers team members and limited access to the device from other Samsung employees were all measure enforced by Samsung to help in this process, as well developing multiple prototype designs before finalizing and deciding on one and having complete control over who handled the prototypes.
Samsung's company blog post today goes into thorough detail at how they achieved the level of secrecy that is usually reserved for government agents and batman. Come on, you know Bruce Wayne holds more secrets than god. It's just the way of the world. Among not being able to take any pictures to send to other departments or Samsung employees, engineers were also strictly told not to talk about or discuss the details of the device with anyone including friends and family. Of course these measures were put in place to avoid information leaking out from people close to the engineers, some of them admitted that having to abide by these rules and regulations however caused them to feel like they were leading separate lives between work and home. A comment from Principle engineer Byungjoon Lee stated that they couldn't send pictures or drawing to other employees because only they were permitted to see it and others weren't . "We had to explain the Galaxy S III with all kinds of words. The procurement department had to set a price for the Galaxy S III and purchase the materials based on our descriptions. It was hard for everyone I guess. Hahaha." He also states that he was grilled by family members about the device and couldn't divulge any information at all. "My eldest son is in 6th grade. He knew that I had worked on the Galaxy S and Galaxy S II. So I guess he assumed I'd do the S III also. Every time he saw an article on the internet about the Galaxy S III he'd ask 'DAD! You're making the S III right? But all I could say was 'I don't really know' It as really awkward." This just goes to show how serious Samsung was on really keeping thing secret about this piece of hardware. Senior engineer YongMin Ha seems to have taken a different approach however when it comes to helping enforce the under wraps mentality. His peers shared how sensitive they were about the issue but he just laughed and said " I love my wife and my adorable kids. But I just never told them about my job from the beginning. Haha."
Now Samsung normally brings down the iron fist when it comes to information security, but with the Galaxy S III it was definitely a little different. They had a completely separate lab with key cards, ad fingerprint readers, where only the few designated and approved for this special top-secret project had access to. Obviously this was set up to help the team keep things away from unauthorized personnel and prying eyes. Cause who knows what could happen or what could leak out about the worlds most anticipated device of 2012 if things aren't kept under lock and key.
As I stated earlier in this article the engineers came up with multiple fully functional and operational prototypes of the device to use while they were on and off campus. They even had dummy boxes that were meant to carry the devices in at all times. Also, to make sure that there were no leaks, test units that were sent to the suppliers and partners were never handed off to third parties, but handled exclusively by Samsung staff only.
After all the secrecy and the final unveiling, I can say that I'm happy with the choices made by the engineers and the design team as to the outcome of the Aesthetics of the Galaxy S III. Although I wouldn't be opposed to getting my hands on one or two of those alternate proto types. It would be just like having an original directors cut of a film that would never be released to the general public. Alas, I will never get to see the variations that came to be. What do you guys think out there? Eagerly awaiting the US release of this phone? I'm personally sold. This is my next device.