Featured: Google adds Offers to latest Maps update

May 9, 2012 - Written By Derek Ross

Today, Google updated their Maps application for Android. Along with that update, Google launched a way to discover nearby Google Offers from within the Maps application. No longer do you need a second app to use Google Offers to start saving money. Now, it all comes conveniently within the same application, Google Maps.

To find deals and Offers near you, all you have to do is tap Maps in the top left corner of Google Maps. Once the drop down menu appears, tap Offers and Google Maps will begin displaying nearby deals. If you see something you’re interested in you can select the Offer to find out more. Depending on the Offer, you can purchase the product or save the Offer for later. Many Offers are also available completely for free. You can redeem those instantly or save those for later as well. Lastly, with Offers, you can opt-in to receive notifications when there are offers nearby.

The folks at TechCrunch spoke with Google Offers product manager, Eric Rosenblum about the latest update for Google Maps. Rosenblum stated there are three key points to the new Google Offers: “a new way for users to use Offers, a new way for merchants to use it, and expanded distribution of offers through Maps for Android”.

With Offers, Google now has the ability to give merchants additional opportunities to get new customers. Store owners can take advantage of a new self-service interface to set up and configure their Offers, setting date and time constraints and Offer validity. If you’re not a designer, Google has you covered. The new interfaces comes with stock photography and other tools allowing store owners to customize their Offer messages. Offers can be for a percentage discount, money off, or a free product or gift.

This is a good move for Google as Google Maps is an extremely popular app compared to the Google Offers app. Plus, you can’t go wrong bundling services with an app that has won Best Consumer Service awards in the past.

Source: TechCrunch