How do you keep customers from just downloading digital comics instead of trekking into the comic store? Marvel thinks its new AR (augmented reality) enabled print copies could help. With the technology, when you get to designated spots in a comic you'll be prompted to open up the Marvel AR app on your iOS or Android device and point it at the page, enabling an overlay with a 3D character (Iron Man, for example) zooming above the page. What sounds more promising to us are AR-powered commentaries from the artists and writers behind the stories - sort of like DVD bonus features for comics. One such commentary showed one of the creators introducing the story while standing in front o...
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Marvel reveals augmented reality for comic books, new 'Infinite' digital comics
Dante D'Orazio - theverge.com