This has been a rumour for quite some time now, but finally this rumour became true. HTC has officially opened their first Retail Store in Denmark. HTC chose Denmark because of the huge popularity of HTC in this country.
Stores will make phones available at full prices without carriers subscriptions. HTC's Nordic Director, Peter Frolund, explained that with the store they are not trying to compete directly with carrier sales, instead they want the stores to be more like a showroom to customers so they can get to know HTC's phone and tablet lineup and make people familiar with their HTC Sense Experience.
I really hope that they open one of those retail stores in the states! That's the closest we'll get to Android Heaven (since most of HTC phones are Android based.)