A memo on Verizon's website has stated they are going to be implementing a new policy of throttling the data of its highest data users as a way to keep network traffic working smoothly. They are using brand new "optimization and transcoding technologies" in order to keep everything manage in the proper way across their network. Verizon is going to mostly focus on network compression but, do acknowledge that the highest data users speeds will be throttled. This is something than wired service providers have had implemented for some time and Verizon is the first of the mobile providers to take this approach.
This throttling policy will apply to customs who subscribe to a new data plan or feature on or after February 3rd, 2011
It is however no coincidence that this new policy is being in acted at the very same time iPhone preorders are being shipped, so this new strategy will be included in all of their data contracts. Only 5% of users will be effected by this and if something is noticed they will throttle your data for the current and upcoming bill cycles. Although no one is jumping for joy at this news it is accepted as a way to keep network quality at a maximum for all of their customers.
Important Information about Verizon Wireless Data Plans and Features
As part of our continuing efforts to provide the best experience to our more than 94 million customers, Verizon Wireless is introducing two new network management practices. We are implementing optimization and transcoding technologies in our network to transmit data files in a more efficient manner to allow available network capacity to benefit the greatest number of users. These techniques include caching less data, using less capacity, and sizing the video more appropriately for the device. The optimization process is agnostic to the content itself and to the website that provides it. While we invest much effort to avoid changing text, image, and video files in the compression process and while any change to the file is likely to be indiscernible, the optimization process may minimally impact the appearance of the file as displayed on your device. For a further, more detailed explanation of these techniques, please visit www.verizonwireless.com/vzwoptimization
If you subscribe to a Data Plan or Feature on February 3, 2011 or after, the following applies:
Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand. Our proactive management of the Verizon Wireless network is designed to ensure that the remaining 95% of data customers aren't negatively affected by the inordinate data consumption of just a few users.