Google is up for the competition with Apple, and part of that is introducing their new service called Google One Pass. This is in direct competition with Apple’s Subscription service for magazines, and newspapers. The best part, Google has undercut Apple by two-thirds, meaning Apple is taking 30% revenue per subscription, whereas Google is asking only 10%.
Publishers can concentrate fully on great content for readers, because Google will handle the payment processing through Google Checkout. This means it’s much easier for publishers since they don’t have to build and maintain their own payment system.
Content access and prices are all set by publishers, so they have control over what their customers are getting. They can sell any type of subscription they wish from time-limited access, pay-per-article, multiple-issue packages, and auto-renewal. Google One Pass allows for metered access, where publishers can allow some content for free for a limited number of visits, then offer frequent users paid premium content.
One Pass includes a coupon-based system, so current subscribers can move to one pass with ease. Customers will be given codes to verify they have a current subscription, or just access seamlessly through solutions enabled by Google One Pass.
Google One Pass offers the ability to read your content on any device you own. If you start reading it on your computer, you can continue where you left off reading on your mobile phone or tablet, similar to Google Books. Payment is also available through mobile apps permitting transactions to take place outside of the app market.
Google’s One Pass sign up page for Publishers highlights the following features;
- New revenue stream
- Purchase-once, view-anywhere functionality
- Ability to give access to existing subscribers
- Lightweight technology implementation
- Business model flexibility (e.g., subscriptions, day passes, metered access, pay-per-article, multi-issue packages)
Currently Google One Pass is available in United States, United Kingdom, Canada, France, Germany, Italy and Spain. I’m pretty certain we’ll see this list of countries grow quickly. It sounds fantastic to me, and I’m sure you’ll be convinced after watching this catchy video.