"One of the biggest complaints we have is that smartphones are too similar and too masculine"
These were the words LG told Pocket-lint before focussing on changing their attitude towards smartphone customizations.
It seems that LG is planning to bring customization back but to the smartphone market this time. This is going to be done by bringing out interchangeable and customizable back plates.
James Choi, marketing strategy and planning director of LG Electronics global told Pocket-lint that they are going back to a time where particular phones will be targeted at special audiences. He also added that "In terms of what is included in the box, that hasn't been decided, but it's most likely to be one back cover. You'll be able to buy more back covers to change the appearance of the phone".
It is clear that in the near future, more options and customizations will be available for smartphones which will encourage new and current users to have their phones personalized to their taste. At present, LG has released swappable back plates for LG Optimus in different colours.