No one can deny that Google Goggles is very innovative in the search game. It takes a picture and searches the internet for it. But it seems Google is trying to take it to the next step. It's trying to tie in Advertisements. The idea is that you take a picture of a movie poster and Goggles spits out the trailer. You scan a gadget, and it will spit out the specs, etc. If this is true than Google Goggles will prove a richer environment for people to do their advertisements. Here's a video of the upcoming features that Google is experimenting with.