Motorola Acquires Aloqa for MotoBlur

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Motorola has just acquired Aloqa, a location-based app that provides you with services based on your location, such as food, shopping, and nearby events. Motorola hopes this will bring new life to their MotoBlur interface that can be found in some of their Android phones. Below is a video explaining what Aloqa is:

http://www.youtube.com/watch?v=xSdNPgwnFRQ

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Do you think this will boost MotoBlur to provide the best user experience?