Greystripe Looks to Next Mobile Advertising Frontier with Launch of Rich Media Advertising on the Mobile Web
Company brings excitement of rich media in-app ads to the mobile browser
SAN FRANCISCO – (September 15, 2010) – Leading independent mobile advertising network Greystripe has expanded support of all its rich media in-app ad formats to the mobile web. The company now supports cross-platform mobile web sites in addition to native iPhone, iPad, Android and Java applications.
Given the rapid improvement of mobile browsers, smartphone device performance, and network speeds, the reemergence of the mobile web is fast approaching. As the user experience on the mobile web continues to catch up with native apps on iPhone and Android devices, more and more publishers will choose to develop mobile web applications and websites, instead of focusing only on native apps.
Bringing its proven rich advertising formats to the mobile web means Greystripe can now deliver enhanced economics for mobile web publishers. Greystripe has demonstrated consistently high CPMs and impressive revenue for application publishers for the past two years. A number of application publishers in the Greystripe network have consistently earned more than $100,000 per month. Review Greystripe’s publisher case studies for more details.
Advertisers will now be able to seamlessly reach their target audiences across iPhone, iPad, Android and Blackberry through Greystripe’s RevMax for Mobile Web. Only with Greystripe’s proprietary Lightning Technology, advertisers can develop an ad with industry standard Flash tools and deliver it as HTML5 to iPhone, iPad and Android on the mobile web or in app.
Ads available on the mobile web include Greystripe’s interactive Immersion Ads and iAd-like Expandables, proven to drive results for advertisers. Through a recent campaign, Buick LaCrosse saw 21 percent lift in brand awareness and 35 percent lift in purchase intent with an Immersion ad on the Greystripe network. At launch, Greystripe will support static ads on BlackBerry devices. In the future, Greystripe plans to introduce rich media to BlackBerry and mobile browsers on all major smartphone platforms.
“There is a huge opportunity in the mobile web, which has previously been relegated to static, undifferentiated banners. We can now bring enhanced economics to the mobile web though premium ads paired with premium content,” Greystripe CEO Michael Chang said. “This is going to revolutionize mobile web monetization because our Immersion ads are so much richer than anything else out there”
Greystripe is committed to delivering the best advertising experience for users, publishers, developers and advertisers. The addition of rich advertising on the mobile web will help advertisers reach a broader audience of engaged users cross-platform, with limited fragmentation.
“The Mobile Web and Rich Mobile Web Applications are going to be the next advertising battleground as major content publishers realize that creating native apps on multiple platforms fragments their development efforts,” said Vishal Jain, analyst with the 451 Group. “Web based applications that utilize the native capability of the mobile browser are making it easier to reach a wide variety of devices. Brand advertising based on rich media technology is essential for publishers looking to maximize revenue from their mobile websites.”
Greystripe is the world’s leading independent mobile advertising network. Greystripe delivers the highest engagement for advertisers, the maximum revenue for publishers and app developers, and the best ad experience for users across all major mobile platforms, reaching tens of millions of mobile users.
Greystripe’s proprietary advertising platform currently serves ads into more than 2,500 application titles and mobile web sites, supporting over 1,400 handset models globally.
Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.